About us

We believe everyone deserves to be seen, and to be cared for.

This brand began with a personal experience — living, studying, and working overseas, far from the people I love.

While life was moving forward, many moments were missed: family birthdays, important holidays, everyday conversations that never happened.

When my grandfather developed Alzheimer’s, I couldn’t be there to sit beside him, to hold his hand, to offer the kind of presence that messages and calls can’t replace.

We believe emotional needs are not a luxury.
They are part of being human. We believe companionship matters, for people living alone, for children whose parents are always busy, for older adults who need familiarity and comfort, and for anyone whose emotional needs aren’t fully met.

Not everyone can always be physically present. But that doesn’t mean care should disappear.

We created AI plush companions to support the moments in between. Through conversation, listening, and gentle interaction, AI can offer a sense of response and presence, a voice that answers, comfort when you’re tired, a story before sleep, or quiet company when you don’t want to be alone.

Because touch matters, we chose softness, something warm, familiar, and comforting to hold.

Not to replace people. Not to replace family.
But to help fill emotional gaps with care and dignity.

We create companions for the moments when human presence is hard to reach, yet emotional presence still deeply matters — for late nights, long journeys, quiet rooms, and all the in-between spaces where feelings need somewhere safe to land.

We believe everyone deserves comfort, deserves to feel seen, and deserves a gentle emotional outlet without judgment — a steady presence that listens, stays, and brings warmth when words feel heavy or silence feels louder than usual.

That is why we are called By Your Side — not to replace human connection, but to quietly remain beside you through everyday life, offering closeness, reassurance, and companionship wherever you are.